Vol. 01 · The Journal

Press & Insights.

A reading room for wellness, healthcare, and hospitality. Original essays, program announcements, and coverage of AJT Wellity Asia in the press.

Est. 2013Bangkok · Global

138 articles

The Unit Economics of Destination Medical Wellness: Why Traditional Spa Metrics Fail

Spa financial metrics fail when applied to medical wellness. Discover the real unit economics, staffing ratios, and square-metre yields required to operate profitable destination clinical assets in Asia.

By AJT Wellity Asia

Read the article

Latest Articles

138 articles

Real EstateOctober 19, 2026

Wellness Real Estate: Why a Great Spa and Gym Are No Longer Enough

Wellness real estate is moving past amenity checklists. For branded residences and mixed-use developments to command a premium, developers must deliver integrated, service-led wellness that supports residents long after handover. This means shifting focus from hardware to human-centric care and programming.

HospitalityOctober 16, 2026

Is Your Wellness Partner a Tenant or a True Ally? Rethinking the Operator Model

Many hotels treat wellness operators as tenants, focusing on rent rather than integrated value. This article challenges that model, arguing for a shift towards genuine partnership where the wellness offering is woven into the core hospitality experience, driving mutual growth and enhancing guest value.

InsightsOctober 15, 2026

Technology Scales. Trust Doesn't. What Bangkok's IMF Meetings Mean for Healthcare and Hospitality

AI can make a clinic or hotel faster. People make it trusted. Anthony Jude Tan reflects on Bangkok's IMF-World Bank meetings and the business case for keeping human judgement at the centre.

Real EstateOctober 14, 2026

What Does Wellness Real Estate Deliver After the Sale?

For wellness real estate, the work begins after the sale. Developers often focus on facilities and pre-handover marketing, but the long-term value of a wellness residence is determined by the lived experience. This means shifting focus from a checklist of amenities to a robust operating model that delivers consistent, valuable resident wellness services. It's the integrated support for daily life, not just the hardware, that protects asset value and proves the wellness promise is more than just a brand.

InsightsOctober 12, 2026

From Protocol to Customer Experience

Strong wellness protocols often fail because the operational delivery breaks at the seams. Success depends not just on clinical excellence but on disciplined handovers between clinical, wellness, and hospitality teams to create a seamless wellness customer experience from assessment to follow-up.

InsightsOctober 9, 2026

Educate First, Then Earn the Enquiry

Promotion fills appointment books with one-time trials. Education-led wellness marketing, however, builds a base of informed, qualified clients who understand the value of a programme, trust the process, and are more likely to commit long term.

InsightsOctober 7, 2026

Finding the Durable Patterns

Many wellness businesses focus on attracting new customers, but the real measure of a viable business is its ability to foster repeat participation and continued engagement. This article examines how to identify the durable patterns of customer need, operational bottlenecks, and programme design that determine long-term success and wellness customer retention.

InsightsOctober 5, 2026

Calibrating the Wellness Business Model

A misaligned wellness business model, where elements like pricing, staffing, or space are disconnected, inevitably fails. We explore how to achieve wellness business model calibration for sustained commercial performance by ensuring every component supports the core value proposition.

InsightsOctober 2, 2026

Who Are You Really Building This For?

A broad ‘wellness customer’ is not a real market. This article explains how to segment your wellness target market by needs, motivations, and willingness to continue, not just by age or income. We detail how this diagnostic approach shapes your programme, space, and team for a commercially viable wellness business.

InsightsSeptember 30, 2026

Before You Market Wellness, Diagnose the Business

Many wellness projects amplify marketing when results falter, hoping more promotion fixes a broken model. We argue for the reverse: a wellness business diagnosis to find the core misalignment in the business itself. Stronger promotion on a weak model just brings unqualified enquiries, not a durable business.

InsightsSeptember 28, 2026

The Truth About Wellness ROI

Forget inflated real estate premiums. True wellness ROI comes from a disciplined, multi-stream operating model designed from day one. We unpack the real revenue drivers, from room rates and length of stay to diagnostics and membership, and explain how to build a business that delivers a return, not just a concept.

InsightsSeptember 25, 2026

Who Is Actually Your Wellness Customer?

Most wellness businesses fail because they try to serve everyone. The key is precise wellness customer segmentation: distinguishing between prevention, lifestyle, performance, recovery, medical, and longevity guests. Each has different needs, price points, and expectations. This article breaks down how to choose the right segment for your asset.

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