Vol. 01 · The Journal

Press & Insights.

A reading room for wellness, healthcare, and hospitality. Original essays, program announcements, and coverage of AJT Wellity Asia in the press.

Est. 2013Bangkok · Global

130 articles

Calibrating the Wellness Business Model

A misaligned wellness business model, where elements like pricing, staffing, or space are disconnected, inevitably fails. We explore how to achieve wellness business model calibration for sustained commercial performance by ensuring every component supports the core value proposition.

By AJT Wellity Asia

Read the article

Latest Articles

130 articles

InsightsOctober 2, 2026

Who Are You Really Building This For?

A broad ‘wellness customer’ is not a real market. This article explains how to segment your wellness target market by needs, motivations, and willingness to continue, not just by age or income. We detail how this diagnostic approach shapes your programme, space, and team for a commercially viable wellness business.

InsightsSeptember 30, 2026

Before You Market Wellness, Diagnose the Business

Many wellness projects amplify marketing when results falter, hoping more promotion fixes a broken model. We argue for the reverse: a wellness business diagnosis to find the core misalignment in the business itself. Stronger promotion on a weak model just brings unqualified enquiries, not a durable business.

InsightsSeptember 28, 2026

The Truth About Wellness ROI

Forget inflated real estate premiums. True wellness ROI comes from a disciplined, multi-stream operating model designed from day one. We unpack the real revenue drivers, from room rates and length of stay to diagnostics and membership, and explain how to build a business that delivers a return, not just a concept.

InsightsSeptember 25, 2026

Who Is Actually Your Wellness Customer?

Most wellness businesses fail because they try to serve everyone. The key is precise wellness customer segmentation: distinguishing between prevention, lifestyle, performance, recovery, medical, and longevity guests. Each has different needs, price points, and expectations. This article breaks down how to choose the right segment for your asset.

InsightsSeptember 23, 2026

Why Beautiful Wellness Projects Still Fail

Many wellness projects are beautifully designed, equipped with expensive technology, and staffed by famous practitioners. Yet, they fail commercially. The reason is simple: a beautiful wellness concept is not a viable wellness business. Failure is often rooted in flawed business models, not poor aesthetics.

InsightsSeptember 21, 2026

The Wellness Budget Problem: Ambition Is Not a Business Plan

Many wellness budgets are based on ambition, not reality. Doubling revenue requires a concrete plan grounded in market, capacity, manpower, and profit. This article breaks down the chain from ambition to a deliverable wellness budget.

Medical WellnessSeptember 18, 2026

Stop Calling Everything Wellness

A gym is not wellness. A spa is not wellness. Healthy food is not wellness. We argue that real wellness requires purpose, a designed customer journey, credible outcomes, trained people, and a commercially sustainable model. This is what separates a real wellness business from an amenity.

HospitalitySeptember 16, 2026

Wellness Doesn't Need More Treatments. It Needs Better Management.

The wellness industry focuses on new therapies, but the real profit is in mastering the fundamentals of business: leadership, financial discipline, sales conversion, and operational excellence. This is the next frontier for wellness business management.

Medical WellnessSeptember 14, 2026

Don't Buy the Machine Before You Build the Business

Many hotel owners and clinic investors buy expensive medical wellness equipment before they have a business model. This article explains why that approach fails and outlines the commercial questions you must answer before any medical wellness equipment investment.

InsightsSeptember 11, 2026

Wellness Is Not a Programme. It Is a Business Model.

Too many hotel owners and investors begin by asking what wellness treatments to offer. This is a mistake. The right way to build a profitable wellness business is to start with the commercial model: who is the customer, what are their needs, what will they spend, and can you deliver it profitably.

Real EstateSeptember 9, 2026

Are Wellness REITs the Next Big CRE Opportunity in Asia?

Wellness-focused Real Estate Investment Trusts (REITs) offer a novel, scalable vehicle for institutional capital to deploy into Asia's growing wellness and longevity markets. This article unpacks the strategic case, asset classes, and structural considerations for asset managers, developers, and family offices evaluating this emerging opportunity in commercial real estate (CRE).

InsightsSeptember 7, 2026

Structuring Medical Wellness Joint Ventures in Asia: A Guide for Investors

A guide for investors, developers, and operators on structuring successful medical wellness joint ventures in Asia. We cover due diligence, risk allocation, and exit strategies for projects in Thailand, Bali, and beyond, drawing on two decades of operator experience.

Media Enquiries

Interview, speaking & syndication requests.

Contact the Team